Executive Commercial Operator / Revenue Platform & Systems Builder
Twenty-six years connecting market strategy and field execution with the operations, analytics, technology, finance, process, and talent infrastructure that makes growth sustainable.
Executive Profile
I build and lead the entire system behind growth, from market strategy to the infrastructure that sustains it.
My career has been defined by zero-to-scale execution and executive partnership. I have worked directly with CEOs, COOs, and boards to launch revenue platforms, rebuild commercial organizations, design national go-to-market strategies, and establish the infrastructure required for sustained growth.
That perspective reaches well beyond sales leadership. I build the systems as well as the team, connecting what happens outside the office, including customers, dealers, partners, products, and field teams, with what must happen inside it: forecasting, analytics, finance, workflow, compensation, and training. That includes the software itself. I design and deploy enablement platforms, AI-driven sales systems, and adoption programs that put real tools in the hands of every representative and partner.
By the Numbers
Four organizations built and scaled across 26 years, each to nine-figure production or above, one to ten figures. The pattern, repeated, is the signature of the career.
Most commercial leaders inherit a book of business. Four times I have originated the first contract on a platform and built the organization that scaled it.
Platform & Enablement
Every platform I have built pairs a field organization with the tooling that makes it repeatable: enterprise learning and dealer enablement systems, AI-driven sales intelligence, and territory analytics. I own the full arc, from selecting and configuring the platform to launching it, and then earning the adoption that most rollouts never reach. The analytics layer underneath, dashboards, territory reporting, forecasting, and the data pipelines feeding them, I build and maintain directly in production through a full forecasting cycle.
Salesforce has been in my lane across the full career. My approach is sequenced: I built and integrated the field sales platform end to end, route planning, visit cadence, and activity documentation that hold the field accountable, and I am using the activity intelligence it produces to architect a ground-up Salesforce build as the enterprise standard, from data integration and workflow to reporting, cross-department function, and adoption. Earlier I structured StoneEagle as a committed dealer benefit inside an F&I product offering, then trained a national field organization to use dealer F&I performance data in income development conversations. That combination, a finance and go-to-market operator who also architects and ships the software, is where I create leverage that neither a pure sales leader nor a pure product leader delivers alone.
Experience Across the Complete System
The market is where strategy gets tested. The enterprise is where the system is built. My experience connects both.
The customer-facing side of the revenue platform.
The internal operating system that makes growth repeatable.
The connective layer between strategy and execution.
Leadership Operating System
Standing up revenue platforms, national go-to-market strategies, teams, systems, and operating cadence from a clean sheet.
Working directly with CEOs, COOs, and boards to turn commercial strategy into aligned, accountable execution.
Scaling captive and specialty finance across dealer networks where adoption, experience, and field execution drive results.
Giving every representative the intelligence, preparation, and discipline required for stronger customer interactions.
AI-Driven Sales Systems
The future of field sales is preparation at scale.
Every representative, regardless of tenure, should have the same quality of intelligence and analysis before every customer interaction. The difference between an average team and a high-performing one is how well prepared every person is the moment they engage.
I build the systems and operating discipline that close that gap, connecting CRM enablement, analytics, coaching, and field execution into one repeatable commercial engine.
Credentials & Continuous Learning
Let's Connect
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